Destiny announces major MPE™ strategic alliances with SolutionsAmerica and IPingPong
Alliances Strengthen Destiny's Digital Media Distribution Platform

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JANUARY 2, 2001

VANCOUVER, BC. - Destiny Media Technologies, Inc. (OTCBB: DSNY) is pleased to announce the formation of strategic alliances with two key partners. SolutionsAmerica Inc. and ipingpong Inc., will further develop Destiny's MPE™ secure media distribution system into a complete end-to-end solution for the distribution, purchase, tracking and database management of digital media. SolutionsAmerica will provide the high volume, scalable, transaction-processing backend for the MPE™ system while ipingpong will provide a distribution network for trading MPE™ files.

MPE™ is Destiny's patent pending, complete, and secure media distribution system, with built-in e-commerce, digital rights management, super distribution capabilities and multi media visual display, including album cover art and artist information. It combines a DRM solution with an e-commerce system and clearinghouse function, wrapped up in a secure and accessible delivery system.

MPE™ files do not require an external player or any other lengthy downloads or installs, as each file contains an embedded media player. MPE™ works on both PC and Mac platforms, and is a much richer and more powerful marketing tool than any other secure distribution system on the market today.

SolutionsAmerica, based in Culver City, California, is an e-commerce value chain syndicator and digital business process integrator, which offers technological and operating solutions to e-commerce challenges including, but not limited to, web enabling the digital business process. This alliance allows Destiny to provide their clients with SolutionsAmerica's scalable digital rights and database management system and related processing services. It provides SolutionsAmerica's clients with the capability of secure digital content distribution through Destiny's MPE™ wrapper technology. Both parties shall market this platform to their respective client bases and target markets and will share in the revenue generated. SolutionsAmerica has also retained the right to resell other Destiny products such as Clipstream™ and Videoclipstream™.

Steve Vestergaard, Destiny's CEO, commented, "SolutionsAmerica has built world class ecommerce solutions. This alliance helps position MPE™ as a first class digital media distribution system and helps us deliver large scale financial transaction processing at a fraction of standard industry costs."

Destiny and ipingpong, the New York-based online digital music delivery application service provider, have formed a strategic alliance, bolstering ipingpong's leading copyright-compliant, global super-distribution network. ipingpong CEO Wanita Burnett and Destiny CEO Steve Vestergaard announced today that ipingpong has gained a worldwide license to integrate Destiny's secure, tradable MPE™ files and their inherent digital rights management (DRM) into its online digital music trading network. Through this alliance, ipingpong will offer a complete and flexible, secure DRM solution to its content partners. Destiny Media Technology will jointly work with ipingpong to insure the integrity of their secure music distribution services within the ipingpong trading network.

"Efficient digital rights management is the key to developing a viable online music distribution network," said COO Kim Schinnerer. "Our ability to deliver copyright-protected digital music to end-users, coupled with our unique incentive-based business model, encourages the super distribution of content on ipingpong's peer-to-peer trading network. Integrating Destiny's suite of DRM tools into ipingpong's platform provides us with a key encryption option in the digital delivery and trading application we provide to our customers."

About Destiny Media Technologies, Inc.

Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader in developing easy-to-use tools and enabling technologies to distribute digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE™ (http://www.destinympe.com), a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; Clipstream™ (http://www.clipstream.com), a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; Video Clipstream™ (http://www.videoclipstream.com), a technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster™ (http://www.radiodestiny.com), which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

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