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Destiny Media Technologies Announces Clipstream™ is Rapidly Becoming
Vancouver, British Columbia, April 30, 2004 - Destiny Media Technologies, Inc. (OTCBB: DSNY; Berlin: DME 935 410) is pleased to announce that the number of market research companies using Clipstream™ has doubled this quarter as research companies standardize on the product for delivering video information to survey recipients through the internet. Applications for video surveys include test marketing of new television commercials, screening of new movie trailers and test marketing of new products and medicines. Typically, the research companies identify a sample of consumers representing a range of demographic profiles. These users watch a Clipstream™ powered video, then answer a selection of multiple choice questions about the content they just viewed. “We’ve powered hundreds of surveys in the last year”, says VP John Gammack, and "this market vertical is growing monthly, and is increasing as a recurring revenue source for Destiny Media.” It is expensive to identify consumers willing to answer product questions,
so Clipstream's extremely high reliability ensures that almost every
survey recipient has a high quality video experience. Since the companies
may have copyrighted versions of their content, it is important that
the content not be copied. Clipstream™ offers complete piracy
protection (Package SID™) and customizable tracking to accurately
measure user interaction with the video. Survey results are more accurate
and valuable to the clients. About Destiny Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streaming and downloadable products include: Clipstream™, Destiny Media Player ™, Radio Destiny ™ and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada. For more information contact: Steve Vestergaard or Ed Lewis |