Destiny Media Technologies and Tucows Music Launch "Play Til it Hertz" Giveaway

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Nov 30, 1999

VANCOUVER, Nov. 30, 1999 - Destiny Media Technologies, Ltd (DSNY-pink sheets) launched a unique marketing program, the "Play Til it Hertz" Giveaway, with a goal of five million digital music player downloads over the next three months. Prizes include a 42" flat screen plasma HDTV, Gateway 700 Mghz computers, car mp3 players, Nomad portable Mp3 players, Sega Dreamcast video game consoles and Sony flat screen computer monitors.

Users receive an entry for registering the player and sending it to five friends. If the five friends register they receive an additional 10 entries. For each friend who does the same, the original sender receives another twenty entries. The contest is available at http://www.rdmailer.com.

COO, Ed Kolic explains, "Because our digital music player is so small and powerful, we find it is common for our users to email the player to their friends. Through this marketing program, it's only natural that we reward that customer loyalty and support with some very cool prizes."

"This progressive marketing approach is becoming a hot concept in internet marketing circles. The reason? If something of high value is provided to consumers in exchange for a minimal effort on their part, the participation and word of mouth spread rapidly and exponentially. In our case, if five of our customers forward the player to five of their friends, they can win big. At a minimum they will download and have installed the world's smallest and most versatile digital music player on the market. As an added bonus, all people who download our player will receive a free bonus MP3 track from Bill Wyman. This new release Like a Knife was produced specifically for release in Mp3 format."

Tucows is co-sponsoring the giveaway and will be promoting it throughout their worldwide network. Tucows offers one of the world's largest free software archives at http://www.tucows.com and access to digital music content at their recently launched music site http://www.music.tucows.com .

The Destiny Media Player™ is the world's smallest, most powerful and versatile digital music player. It is featured in a "favorite player" independent poll on about.com (Nasdaq - BOUT). The Destiny Media Player ™ available for both the PC and Mac, supports many popular audio and video formats including midi, wav, mp3, wmf and music CD's. The Destiny Media Player, also supports point and click access to a real time directory of stations broadcasting in the RadioDestiny Broadcast Network http://www.radiodestiny.com. The Radio Destiny Broadcast software is a simple and easy to use broadcast solution allowing anyone to stream live commercial broadcast stations or setup true personal internet radio stations. The RadioDestiny Broadcaster requires no special server software and is a cost effective alternative to server software provided by Real Networks (Nasdaq - RNWK).

The Play til it Hertz giveaway also showcases Destiny's new java based audio clip technology Clipstream™. Clipstream™ is a simple to use web tool allowing anyone to add streaming audio to any web page…no plugins, servers, downloads or player configurations. Users simply click on the page and any prerecorded audio file instantly streams. The java player is tiny and is embedded directly into the web page. Clipstream™ can be found at http://www.clipstream.com.

About Destiny Media Technologies, Inc.

Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader in developing easy-to-use tools and enabling technologies to distribute digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE™ (http://www.destinympe.com), a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; Clipstream™ (http://www.clipstream.com), a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; Video Clipstream™ (http://www.videoclipstream.com), a technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster™ (http://www.radiodestiny.com), which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

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