Destiny Media Technologies, Inc. Announces
Embedded Music Internet Banner Ads

Vancouver, British Columbia, March 9, 2004 - Destiny Media Technologies, Inc. (OTCBB: DSNY; Berlin: DME 935 410) announced today that Clipstream™ powered ads running on Yahoo are being used to promote the new Pureradio™ site from Telus.

Three or more songs are embedded directly into the Clipstream™ powered advertising banner. Depending on where the user hovers the mouse, a recent hit song will instantly begin to stream from within the advertisement. Because the Clipstream™ technology is playerless and passes through firewalls, an amazing 98% of viewers can hear the songs natively through their browser.

“Once again, TELUS Web Solutions has again been able to make valuable use of Clipstream™ software”, says Jeremy Wallace, Business Development Director, Telus Web Solutions.

Destiny has a number of initiatives with digital music, including a successful launch of the MPE™ secure delivery system for internal recording industry use. All five major record labels are currently using the system to deliver tracks to radio in Canada. Other digital music initiatives are proceeding in the DJ, digital jukebox and consumer download verticals.

“I’m really pleased with the progress we’ve made in the last year in the digital music space," said Steve Vestergaard, Destiny CEO. "Clipstream™ and MPE™ make a powerful and compelling combination for the industry. Audio and video content can be previewed and promoted using Clipstream™, then sold in a downloadable format using MPE™.”

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