The recording industry uses a permission based encoding tool to ingest the digital content, enter meta data and to manage their own recipient lists. The system is collaborative internationally and works across countries and territories, so assets can be reused for local marketing campaigns in the local language. To create a “send”, staff assemble singles or albums, set rights and options, then associate the content with a list of recipients either from their own internal lists or from lists managed by Destiny staff. The label appoints a system administrator to manage their own staff and their own staff rights. When a send is ready, it is automatically emailed to a list of “approvers” who each need to click “approved” or “denied” to enable the release to actually go out.

This process is automated and labels around the world are able to send music 24 hours per day, 7 days per week.

At the scheduled time, recipients receive an optional system generated email alert notifying them this song is available in the recipients’ custom library. Recipients can access the song through free proprietary player software for the Windows, MacOS and iPhone (iOS) operating systems, through their web browser or directly through server level integration with third party partners such as Clear Channel’s Mediabase and Selector products and integration with back end servers at the BBC and Sirius XM.

The encoder and player software are available in 25 languages and the server hardware, software and backbone bandwidth infrastructure is already built out to handle future global volumes.

System Overview
How it Works
Economics
Server Infrastructure
Competitive Landscape
Partners
Current Penetration
Growth Path